If you’re wondering what is a marketing director and what falls in their job description, you’ve come to the right place. That’s exactly what we’ll tackle in the article below. We will focus on the marketing director job description, what skills are necessary and also how to become a marketing director.
However, if you landed here looking for marketing director jobs, check out our website.
Marketing director role description
- Build Marketing & PR strategies for the hotel – both online and offline. Drive measurable growth.
- Actively monitor and support standards’ implementation.
- Drive agency relationships for creative, media buying, print and production, as well as delivery.
- Establish and lead the PR and Social Media communication processes. Moreover, ensure that the hotel image and messages are appropriately projected.
- Design, execute and deliver world class marketing collaterals. They need to be cutting edge, customer-focused, efficient and effective.
- Identifying areas that need additional support in terms of online and offline Marketing & PR activities.
- You are in charge of the Social Media strategy.
- You are responsible for the creation of on-standard Electronic Direct Mail (eDM). Both its publishing and tracking.
- Stay informed of what is happening within the online community and adapt strategy accordingly.
- Manage implementation of the Communications Strategy. Also, manage day-to-day media and influencer responsibilities.
- Adjust comprehensive marketing strategies and plans within designated budgets.
- Lead the department to improve the marketing efficiency ratio, ROI and ROE.
How to become a Marketing Director
Whether you’re calling the role a marketing director or director of marketing, there’s a skill set that’s required.
When it comes to education, it’d be preferable for the marketing director to have:
- High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area. Or
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area
Marketing Director Skills
Soft skills are as important as technical skills in some professions, so we’ve compiled the mix of skills often sought from future marketing directors. These include managerial skills (people skills), technical and basic competencies.
- Adaptability – Develop strategies and identify resources to implement and manage change.
- Communication – Actively listen and use appropriate communication styles to deliver complex information in a clear concise way. Moreover, influence others to accept a point of view, gain consensus, or take action.
- Problem Solving and Decision Making – Model and expectations for solving complex problems. Collect and compare information to evaluate alternatives, etc.
- Planning and Organizing – Gather information and resources required to set a plan of action. Moreover, prioritize and arrange work requirements to ensure work is completed.
- Business Acumen – Understand and utilizes business information.
- Technical Acumen – Utilize professional skills and knowledge in a specific functional area.