What does the Director of Sales and Marketing do and what falls into their job description? Find out more in our article below. Alternatively, you can always visit Tourism Recruit to find the latest Director of Sales and Marketing jobs. Whether you’re looking for jobs in hotels or in tourism industry in general.

Director of Sales and Marketing Job Description – Duties and Responsibilities

As the Director of Sales and Marketing, your duties would be as folows:

  • Directing and managing all sales and marketing activities to maximise revenue, profitability and quality standards by developing and executing strategies, forecasts and plans to facilitate achievement of set targets across the team;
  • Proactively maintain awareness of competitive activity, marketing & pricing strategies and to educate internal stakeholders of offerings
  • Ensure customer retention and guest satisfaction in accordance with targets
  • Ensure complete and accurate maintenance of CRM and sales pipeline
  • Attendance at key conferences, meetings and industry events. Local and international travel to meet the needs of the role
  • Pro-actively managing the sales team including induction, performance management, disciplinary, grievances, succession planning and training, providing guidance and support to team members;
  • Ensuring all key performance goals are achieved;
  • Maximising all available sales opportunities by actively promoting the hotel facilities and rates;
  • Pro-actively managing the daily operations of your department, ensuring it runs efficiently to the high standards expected;
  • Monitoring the roster and time-sheets and actively taking necessary corrective action to consistently deliver guest satisfaction within budget guidelines;
  • Developing and implementing strategies to improve results including promotional events; auditing departmental services and monitoring their quality on a regular basis;
  • Liaising and communicating with all departments on a daily basis to ensure smooth operation of service for guests;
  • Completing weekly rota in line with budget and required staffing numbers, ensuring all staff holiday entitlements are allocated within the holiday year;
  • Adhering to all health and safety policies and procedures and ensuring all staff adhere to procedures;
  • Completing highly accurate monthly reports for the General Manager