As a Digital Marketing Executive it is in your job description to execute effective content-focused digital marketing strategies. You are also responsible for building both brand and audience.
If you’re looking for digital marketing executive jobs in the tourism and hospitality sector, check out this link. If, however, you want to learn more about the duties of a digital marketing executive, read on.
Digital Marketing Executive Job Description – Duties and Responsibilities
- Implement digital marketing strategies.
- Execute digital marketing activities. This includes SEO, content marketing, link-building & blogger outreach, social media marketing and paid advertising.
- Be the PR liaison who ensures all on- and offline activities are fully integrated.
- Manage the database and image library.
- Promote seasonal marketing campaigns.
- Manage direct marketing activities including creating email campaigns and offers and using a CRM platform to organise guest data.
- Provide monthly reporting of digital marketing activities and results to internal stakeholders
- Identify and share opportunities for improving and increasing the value of digital marketing for our business.
- Provide regular content to our platforms and contribute to our overall web and social media presence.
- Maintain the highest level of communication in line with the brand
- Coordinate in-house digital marketing activity with external agency to support the business requirements
- Provide new insights into the online booking process and suggest improvements and ideas for A/B testing
- Understand our target market and create online offers to appeal to this group
- Work with external partners as well as other departments within the hotel to promote products from each part of the business
- Keep up-to-date with the latest trends in the hospitality and tourism sectors
- Clear understanding of SEO techniques and strategies required to improve search rankings
- Provide support to other members of the team as may be necessary from time to time to meet business demands